Broad Quay House is situated on Bristol's waterfront in the heart of the city. This centre occupies one of the most visible positions in Bristol, just yards from Queen Square, overlooking the floating harbour and surrounding areas. In contrast to its exterior, which is designed in the style of traditional wharf architecture, this notable building's interior is a state-of-the-art celebration of modern business. Bristol is a vibrant, cosmopolitan city which, according to the UK Competitiveness Index for 2010, has the most competitive and productive economy of any large English city outside of London. This location provides a visual reminder of the city's nautical past and it is still a major importer of goods including cars and wine. However, today it is more renowned for its excellence in knowledge-intensive and creative industries, particularly aerospace, defence, media, financial services and information technology.