The New Century center offers 11th-floor cityscape views of São Paulo and is at the heart of Itaim Bibi - the city's new financial and IT district. It is located in an 18-story tower block that is designed by well-known architects Aflalo & Gasperini and features an eye-catching façade of alternating horizontal strips of mirrored glass and granite-coated concrete. The centre benefits from a stunning high-ceiling lobby area, underground parking and is walking distance to the district's busiest avenues, Faria Lima and Juscelino Kubitscheck, which are home to investment banks, IT companies and all the usual city center amenities. São Paulo's economy has become increasingly based on the services sector and it is the financial capital of Brazil. The presence of several renowned universities has encouraged research and development activities in an environment that fosters science, technology and innovation. The city is also the location for the HQs of many national and international corporations.