The Ponte Vedra Center is located at a prestigious business address in one of the most affluent areas of Florida and close to downtown Jacksonville. Featuring a striking white-coloured façade with blue tinted windows, the class-A building that hosts the center ' known as The Shoppes of Veranda ' is an upmarket mixed-use development off Highway A1A at Ponte Vedra Beach. This Atlantic Ocean seaside community is part of metropolitan Jacksonville's wealthy Beaches area and companies from the law and financial services sectors dominate the neighborhood close to the Ponte Vedra Center. Besides being an upmarket tourist destination, the area has a global reputation for its links with the sport of golf, especially at the nearby Sawgrass development. The center is just a 20-minute drive from downtown Jacksonville, which is Florida's largest city and boasts a dynamic, diversified economy. The city is also a rail, air, and road hub and has a busy port too.