The Firs centre is located in the cosmopolitan northern suburb of Rosebank, a large business community in Johannesburg. The office tower it occupies is a mixed-use development in a redeveloped complex noted for its many upmarket hotels and high-end retail outlets. The building has retail facilities on the ground floor and is next to the shopping mal. It includes a triple-volume reception and impressive atrium, with access to underground parking.
Local and international business people are within its catchment area and several global corporate organisations are tenants in the development. It is well served for commuting by public transport with Rosebank Gautrain station walking distance from the centre, which is on the Bus Rapid Transport Network. It’s also close to the N1 highway interchange linking the central business district to Pretoria.