The Eindhoven Flight Forum business centre is in a modern building with a welcoming covered main entrance located in the business district around Eindhoven Airport. A number of large financial services companies are based in this area. Eindhoven was named the most intelligent community in the world by an international think-tank because of its holistic approach to collaboration and development. It is the largest city in the southern Netherlands and 40% of all the country's research and development activities take place here. It is also known as the ‘city of light' because Philips founded its first light bulb factory in the city in 1891. As a result of its international reputation for cutting-edge R&D, the region has become known as ‘Brainport', a recognised hotspot for technically oriented and innovative companies from large internationals to small suppliers. The highly educated workforce, proximity to key markets, complementary companies and world-class research institutions add to its appeal as a business location.