The Herzliya centre is located in an attractive location ideal for hi-tech businesses and leading international companies. It is in Hertzelia Pituach, which is situated in one of Israel's most affluent neighbourhoods, known as a hi-tech centre and home to a variety of international venture capital fund, telecoms, software and consultancy businesses. The Centre's office space is in a beachfront district that is also home to a high number of ambassadors, foreign diplomats and expatriate business people. The annual Hertzelia Conference is attended by influential Israeli and international leaders. It's only 30 minutes drive from Ben Gurion airport. The Centre is located near large varieties of restaurants and bars.