The Sao Paulo World Trade Center business center is located on the 17th floor of the city's 25-story World Trade Center Tower, an office high-rise that forms part of the distinctive World Trade Center complex. This is in Brooklin Novo, a rapidly expanding commercial district that has already attracted many multinational companies, especially from the technology and multimedia sectors. The complex includes a design center, the Sheraton Hotel and a convention center with an arena that holds 3,500 people. Sao Paolo has 20 large convention venues and is becoming a popular choice for international business events, trade fairs and conferences. The Sao Paulo World Trade Center business center has an on-site coffee bar and its own parking, and is protected by 24-hour CCTV. It features a particularly spacious reception area with an atrium twice normal height.