The Downtown 250 Plaza Center is in a 20-story building ideally situated next to Milwaukee's Historic Third Ward, which boasts the highest concentration of art galleries in the city, numerous restaurants, unique specialty stores, architects, advertising agencies, graphic designers, artists, the Broadway Theatre Center and the Milwaukee Institute of Art & Design. The center is on the edge of Milwaukee's East Side, with views of downtown, Lake Michigan and the Milwaukee River. With redevelopment of Downtown Milwaukee complete, the city's heart is now a vibrant area and this is an up-and-coming tech city. Most employees are white collar, working in professional, administrative support, management, business and financial roles. Downtown is a popular tourist destination and visitor experiences bring in over six million visitors annually, with 500,000 a year attending conventions.