The Kingsmead Business Park centre is located in an impressive business park just outside High Wycombe. This open-plan building uses a combination of light and modern architecture to create a pleasant airy environment with a mezzanine in the reception area providing an impressive yet welcoming entrance. It is in one of five buildings on the Kingsmead Business Park in an idyllic setting with superb grounds surrounded by the Chilterns area of outstanding natural beauty. The park is popular with IT companies and is home to several large international companies in sectors ranging from aviation and catering to pharmaceuticals and chemicals. Wycombe is famous for its furniture-making heritage and has a strong and proud tradition in creative industries, which is still thriving today. Furniture design remains an important element of the town's university. More recent industries in the town include the media as well as paper, precision instrument, clothing and plastics production.